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Change management in catering companies in the context of the digital economy

The first chapter describes that based on digital platforms as the main factor of production, labor relations and labor functions are being transformed. In the modern economy, various industries and activities are being transformed, new industries are being formed, based only on the use of new technologies.The second chapter describes that the catering sector is very competitive in the Latvian market. In the context of transformation of the labor market, there are changes in the requirements for employees, which are associated with their personal development and desire for personal growth. Digitalization is transforming existing jobs, requiring workers to have new skills to perform new tasks, requiring continuous training.The third chapter describes that in a market economy, digital business transformation can drive growth, productivity and competitiveness. Digitalization allows us to minimize the risk of human error and free up specialists’ time to solve more important issues.The fourth chapter analyzes the main activities and problem areas of the enterprise, analyzes and proposes promising concepts for personnel management of an existing enterprise in the Latvian public catering market, since in modern changing conditions personnel are the key asset of the enterprise.

Author: Alīna Uļjanovska

Supervisor: Oksana Skorobogatova

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Analysis of the marketing communication of a passenger services company

In the first chapter the author considers the importance of marketing for modern enterprise. The main attention is paid to what marketing tools and strategies exist today.The second chapter is devoted to analyzing the situation in the Latvian market of carriers. The trends and perspectives of the industry development are considered separately.In the third chapter the author analyzes the activity of the research object - AS “RĪGAS STARPTAUTISKĀ AUTOOSTA”. The existing practice of working with customers is described.In the fourth chapter the author proposes measures that will help the object of research to build better relations with customers. The conclusion gives recommendations to the management for further development.

Author: Kristīne Ivanova

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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