EVALUATION OF SIA "FARITOUR" ACTIVITY ON THE MARKET OF TOURIST SERVICES

This bachelor thesis studies the Latvian tourism market and analyses the company, including the following main aspects:1. Study of the activity of the chosen company.2. Marketing strategies: Evaluate the marketing strategies used and their impact on the attractiveness of the company to potential customers.3. Business performance: Assessment of key business performance indicators.4.Development opportunities.The aim of this bachelor thesis is to analyse and evaluate the performance of a travel agency in order to determine the effectiveness of planned changes and their impact on the company's positioning in the tourism market, as well as to identify opportunities for the development of the travel agency and to determine the factors that will influence these results. The research methodology includes a literature review and the collection and analysis of company data, as well as the application of various financial methods and ratios to assess the company's financial position and prospects. The results obtained will allow conclusions to be drawn on the current situation and development prospects of Faritour Ltd, and recommendations to be made for optimising its financial performance.