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Change management in catering companies in the context of the digital economy

The first chapter describes that based on digital platforms as the main factor of production, labor relations and labor functions are being transformed. In the modern economy, various industries and activities are being transformed, new industries are being formed, based only on the use of new technologies.The second chapter describes that the catering sector is very competitive in the Latvian market. In the context of transformation of the labor market, there are changes in the requirements for employees, which are associated with their personal development and desire for personal growth. Digitalization is transforming existing jobs, requiring workers to have new skills to perform new tasks, requiring continuous training.The third chapter describes that in a market economy, digital business transformation can drive growth, productivity and competitiveness. Digitalization allows us to minimize the risk of human error and free up specialists’ time to solve more important issues.The fourth chapter analyzes the main activities and problem areas of the enterprise, analyzes and proposes promising concepts for personnel management of an existing enterprise in the Latvian public catering market, since in modern changing conditions personnel are the key asset of the enterprise.

Author: Alīna Uļjanovska

Supervisor: Oksana Skorobogatova

Degree: Master

Year: 2024

Work Language: English

Study programme: Business and Management

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Company Ekl/Ls Ltd personnel selection and recruitment system's procedure improvement

Company Ekl/Ls Ltd personnel selection and recruitment system's procedure improvement.The aim of the paper is to collect information on the process of search, attraction and selection of personnel, to identify the shortcomings of the process of search and selection of personnel on the example of EKL/LS Ltd. and to provide recommendations for their improvement.In accordance with the aim of the work, the following tasks were set:To look at the theoretical foundations of recruitment and selectionTo identify the characteristics of EKL/LS Ltd.To analyse the management system of EKL/LS Ltd.To analyse the recruitment and selection system of EKL/LS Ltd.Identify the main problems in recruitment and selection at EKL/LS Ltd.Develop recommendations for improving the recruitment and selection system at EKL/LS Ltd.

Author: Anastasija Horoļska

Supervisor: Tamila Mišāne

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Impact of Time Management in Organizing the Events

The thesis is devoted to the study of the organization of events and factors of effective time management, as well as practical applications for its improvement. The thesis considers the history of development of the main concepts and theories of time management, as well as psychological aspects related to effective work with time. Attention is paid to the tools and technologies of time management. Their impact on current and future trends in event management productivity is examined; the results of the research are presented in this paper, followed by conclusions and suggestions for improving time management in small event management companies.The study consists of Introduction, 3 Chapters, Conclusions, Recommendations.Chapter 1 is devoted to the concept, tools and practices of time management, discovered based on scientific articles.Chapter 2 comprises the analysis of event-organising market in Latvia, including the analysis of small companies.Chapter 3 deals with analysis of interviews with managers of event-organising companies and survey of customers.Conclusions were done on the basis of literature study and empirical analysis.Recommendations to the managers of small event-organising companies on time management of events were done on the basis of drawn conclusion.

Author: Dmitrijs Semešins

Supervisor: Jeļena Popova

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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EVALUATION OF SIA "FARITOUR" ACTIVITY ON THE MARKET OF TOURIST SERVICES

This bachelor thesis studies the Latvian tourism market and analyses the company, including the following main aspects:1. Study of the activity of the chosen company.2. Marketing strategies: Evaluate the marketing strategies used and their impact on the attractiveness of the company to potential customers.3. Business performance: Assessment of key business performance indicators.4.Development opportunities.The aim of this bachelor thesis is to analyse and evaluate the performance of a travel agency in order to determine the effectiveness of planned changes and their impact on the company's positioning in the tourism market, as well as to identify opportunities for the development of the travel agency and to determine the factors that will influence these results. The research methodology includes a literature review and the collection and analysis of company data, as well as the application of various financial methods and ratios to assess the company's financial position and prospects. The results obtained will allow conclusions to be drawn on the current situation and development prospects of Faritour Ltd, and recommendations to be made for optimising its financial performance.

Author: Ksenija Strazdiņa

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Digital Marketing Activities of the "Lowine" Company

The purpose of this bachelor thesis is to offer “Lowine” wine bar different, digital marketing activities to attract customers. These activities will be developed based on literature review, interview with expert, potential customer survey, best practices wine bars and wine restaurants in Latvia and in the United States of America. The research results can be useful for the marketing managers of the wine bars (category of mean sum 40-50EUR in the Baltics capitals).The recommendations developed by the author of this bachelor thesis is aimed to engage the customers, increase business activity and improve a small enterprise business performance. The practical significance of this study lies in providing small business owners with valuable insights into the effective use of e-marketing.

Author: Margarita Ucika

Supervisor: Olga Zervina

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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