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Improving the performance of logistics company using CRM and other techniques.

This thesis delves into the implementation and impact of Customer Relationship Management (CRM) systems within the logistics industry, with a detailed case study of Orion Lift. The research encompasses a thorough financial analysis and logistical performance evaluation post-CRM integration. Orion Lift, a local logistics company, faced several operational challenges, including inefficiencies in customer management and high operational costs. By integrating a CRM system, the company aimed to streamline its processes, enhance customer satisfaction, and improve overall business performance.Financial metrics were meticulously calculated before and after the CRM implementation. The results indicate substantial improvements across all metrics, with notable increases in revenue and customer retention rates, and reductions in operational costs and customer acquisition costs. The thesis also discusses the potential financial and operational benefits of CRM systems, supported by comparative analysis with other effective CRM implementations in the logistics sector. Overall, the thesis provides a comprehensive assessment of the benefits of CRM systems in logistics, using Orion Lift as a case study.

Author: Aleksandr Usmanov

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

The advantages and disadvantages of using green logistics in the European Union

The final work includes a complete description of green logistics, its implementation difficulties and advantages for logistics companies in the European Union. The thesis analyses the impact of green logistics on a company that has implemented it, calculating the efficiency gains and cost reductions. It also analyses the development of green logistics in Latvia and its manifestations. The study explains the benefits not only for the company that switches to greener logistics, but also the positive changes for the environment. The thesis consists of 4 parts, theoretical aspects, the advantages, difficulties and challenges during the implementation of green logistics and the practical part.

Author: Natālija Guseva

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: Latvian

Enhancing Logistics Efficiency in Small Textile Businesses in India: Leveraging MS Dynamics AX for Process Optimization and Cost Reduction

The study explores the factors influencing Microsoft Dynamics AX implementation in small- scale textile enterprises in India's rapidly growing market. It identifies three main factors: cost- related aspects, integration with existing systems, and change management. Organizational preparedness is crucial, involving managing customization costs, employee resistance, and training. The effectiveness of MS Dynamics AX in logistics management depends on technological infrastructure and data migration operations. Efficient management of licensing and maintenance expenses, strong communication, and user acceptance can ensure long-term success

Author: Nithin Vinoy

Supervisor: Genadijs Gromovs

Degree: Professional Bachelor

Year: 2024

Work Language: English

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