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DEGREE

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YEAR

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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Logistics management improvement in the FedEx company

The research goal: to analyze the impact of technological enhancements, specifically the introduction of the CWC system, on the operational efficiency of FedEx Latvia.Research object: FedEx Latvia.Research subject: the enhancement of logistics management practices.Chapter 1 provides an overview of traditional logistics management practices at FedEx Latvia and outlines the initial challenges and inefficiencies encountered.Chapter 2 examines the implementation and outcomes of the CWC system, focusing on the improvements in package scanning processes, error reduction, and operational speed.Chapter 3 explores potential future technological enhancements, analyzing their feasibility, expected benefits, and possible challenges in the context of FedEx Latvia's ongoing operational needs.This thesis aims to provide comprehensive insights into the transformation of logistics management practices at FedEx Latvia through technological advancements, assessing both the immediate and long-term impacts on the company's efficiency and operational costs.

Author: Artjoms Koreckis

Supervisor: Irina Kuzmina-Merlino

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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The role of marketing in the SIA "LUX-TA" enterprise

The bachelor’s paper aim is to explore how marketing strategies employed by the travel agency SIA "LUX TA" impact brand visibility and customer engagement, within the travel industry. It delves into the tactics utilized by LUX TA on platforms like Facebook and Instagram to attract and retain audiences through appealing content. The research evaluates the effectiveness of targeted hashtags influencer partnerships and interactive polls in fostering user engagement and loyalty. Additionally it examines the return, on investment (ROI) of these strategies by analyzing their ability to convert engagement into bookings while maintaining cost marketing practices. Ultimately the thesis scrutinises how SIA "LUX TA" utilises its marketing resources to drive sales establish a brand presence and stay competitive in the evolving tourism sector.

Author: Maksims Zubkovs

Supervisor: Ilze Sproģe

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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