Analyzing the impact of the economic environment on LLC "Rimi Latvia" market position

The bachelor thesis consists of three chapters.The first chapter presents the theoretical aspects of the analysis of the company's financial position. A company's financial condition is important to assess its stability and development potential and is affected by both internal and external factors, including economic conditions.The second chapter describes the activities of SIA "Rimi Latvia". The main competitors of the company are described and compared according to financial aspects. Market analysis examines the various external and internal factors that affect a company's performance, such as social, technological, economic and competitive factors.The third chapter assesses the financial position of SIA "Rimi Latvia" and, based on the results, compares the company's performance with the performance of its main competitors. The operation of SIA "Rimi Latvia" is affected by several external factors, including economic factors (the COVID-19 pandemic, war in Ukraine, price increases, new competitors entering the market), social factors (change in buyer habits, demand for different products) and technological factors (e- proliferation of commerce, growth of mobile apps and online services).