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DEGREE

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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

More...

Company development using e-commerce technologies

The first part is devoted to theoretical considerations on the topic of e-commerce, basic principles and development strategies, obstacles and problems faced by companies when implementing regulation and international standards.In the second part of the study, the cosmetics market in Latvia was studied, the main actors of the cosmetics industry were analyzed, trends were analyzed and the impact of socio-cultural and economic factors on consumer choice was assessed.In the third part, the author analyzed SIA "BEAUTY PLACE GROUP OU Filiāle Latvija", got acquainted with its history, main types of services and products, evaluated the advantages and disadvantages of the competition, conducted a survey and analysis, and also identified the company's problems.In the fourth part, based on the results of the survey, the author developed a development project plan with the use of e-commerce technologies, set innovative goals, assessed resources, predicted results and further development opportunities.The final part summarizes the results and provides recommendations for the company's future development.

Author: Daņiils Urbans

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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Analyzing the impact of the economic environment on LLC "Rimi Latvia" market position

The bachelor thesis consists of three chapters.The first chapter presents the theoretical aspects of the analysis of the company's financial position. A company's financial condition is important to assess its stability and development potential and is affected by both internal and external factors, including economic conditions.The second chapter describes the activities of SIA "Rimi Latvia". The main competitors of the company are described and compared according to financial aspects. Market analysis examines the various external and internal factors that affect a company's performance, such as social, technological, economic and competitive factors.The third chapter assesses the financial position of SIA "Rimi Latvia" and, based on the results, compares the company's performance with the performance of its main competitors. The operation of SIA "Rimi Latvia" is affected by several external factors, including economic factors (the COVID-19 pandemic, war in Ukraine, price increases, new competitors entering the market), social factors (change in buyer habits, demand for different products) and technological factors (e- proliferation of commerce, growth of mobile apps and online services).

Author: Marija Siliņa

Supervisor: Elīna Gončarova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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