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Title Supervisor Degree
Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Bachelor 2024
Faculty: Transport and Management Faculty

Study programme: Business and Management

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Improvement of Employee Motivation System in Organization

Employee motivation and retention are critical in today's competitive IT industry. This research investigates methods to boost engagement and optimize human capital at "Smart Solutions Group."The research analyzes existing motivation theories and successful models. It then dives deep into Smart Solutions Group, examining their current system through surveys, interviews, and document reviews. This comprehensive approach helps understand how different motivational factors impact IT personnel.Drawing on the findings, the research proposes practical recommendations to enhance the company's existing system. The goal is to address both intrinsic and extrinsic motivators to improve employee retention and productivity.By exploring best practices and addressing identified weaknesses, this research aims to strengthen Smart Solutions Group's ability to attract and retain top IT talent, giving them a competitive edge in the market.

Author: Kamilla Emili Mirzakhanli

Supervisor: Ishgalei Ishmuhametov

Degree: Bachelor

Year: 2024

Work Language: English

Study programme: Business and Management

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Analysis of the marketing communication of a passenger services company

In the first chapter the author considers the importance of marketing for modern enterprise. The main attention is paid to what marketing tools and strategies exist today.The second chapter is devoted to analyzing the situation in the Latvian market of carriers. The trends and perspectives of the industry development are considered separately.In the third chapter the author analyzes the activity of the research object - AS “RĪGAS STARPTAUTISKĀ AUTOOSTA”. The existing practice of working with customers is described.In the fourth chapter the author proposes measures that will help the object of research to build better relations with customers. The conclusion gives recommendations to the management for further development.

Author: Kristīne Ivanova

Supervisor: Oksana Skorobogatova

Degree: Bachelor

Year: 2024

Work Language: Latvian

Study programme: Business and Management

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